When obtaining a mailing list, it is important to know exactly who your audience is and how best to directly reach them. Because mailing can become quite expensive, it is necessary to be very targeted. The average cost per mailer tends to be well over $1 after postage is included. Therefore, targeting an interested audience rather than an uninterested audience is critical to the success of the mailer. In this article, we are going to cover some of the top items to think about when generating your mailing list.